Sustainability Impact

B Corp Certified

We are committed to making a positive impact within the pet industry, which is why we align with the B Corp framework—ensuring we operate responsibly and minimize our environmental footprint.

Pets Sustainability Coalition (PSC)

As a PSC partner, we actively collaborate, share knowledge, and drive progress with industry leaders to create a more sustainable future for pets, people, and the planet.

Living Wage Accredited

As a global Living Wage employer, we are dedicated to fostering a better future for our people across all the regions in which we operate, ensuring fair compensation and long-term well-being.

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Positive Impact Improvements

After careful analysis of our cat litter range throughout 2024, we have implemented key improvements to enhance both product performance and the customer experience. These advancements reflect our commitment to innovation and sustainability, delivering meaningful positive impacts, including:

30% recycled content incorporated into our packaging
100% elimination of cardboard boxes, reducing waste
New 4kg size to meet consumer needs
Refined shopper messaging for clear communication and guidance

Driving Positive Impact

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